Introduction

The German healthcare system can be overwhelming, with countless insurance providers and policies to choose from. KassenKompass bridges this gap by offering a transparent, easy-to-use health insurance comparison tool. Our role was to build a conversion-oriented website that clearly communicates trust, simplicity, and accessibility for anyone seeking the right insurance coverage.

Web Development

For KassenKompass, we developed a custom Webflow site that emphasizes clarity, user trust, and SEO performance. The website’s design highlights key features such as comparison tools, step-by-step guidance, and accessible information for both individuals and families.

• UI/UX Focus: We created a clean and intuitive user journey that guides visitors through the comparison process without confusion.
• Responsive Webflow Build: Optimized for mobile and desktop users to ensure accessibility across devices.
• SEO Optimization: Structured layouts, clear content hierarchy, and fast loading times to perform well in Google search results for terms like “Krankenkasse Vergleich” (health insurance comparison).

By combining usability with a professional, trustworthy look, we positioned KassenKompass as a reliable guide in the health insurance landscape.

Conclusion

The KassenKompass project demonstrates the power of thoughtful UI/UX design paired with scalable Webflow development. The result is a platform that not only simplifies the process of choosing health insurance but also strengthens user trust in a highly competitive market. With its conversion-driven design and SEO-friendly structure, KassenKompass is well positioned to support German consumers in making informed healthcare decisions.

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